DISCUSSION QUESTIONS: Is Amazon’s inventiveness the single key feature that has set it apart from other retailers and consumer-facing brands over the past 20+ years? Do you expect the company’s commitment and track record of doing “crazy things” and making “them normal” to continue with Andy Jassy as Amazon CEO?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Bezos made bold decisions that paid off when Amazon was in its infancy. A foundation on which he continued to make bold decisions that paid off on most fronts. He also failed on a number of them but had the resources to overcome them and continue to make bold decisions. We all talk about failing fast and often, but it is much easier to fail and be OK to start again when you have the kind of resources that Amazon has. On the other hand it proves that in business, and in life; no risk, no reward!
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