DISCUSSION QUESTIONS: What are the most effective methods for grocers to inspire home cooks and help them overcome cooking fatigue? Is social media an under-tapped or overhyped tool for reaching home cooks? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Ideas for meals that are relatively quick and Read more…
DISCUSSION QUESTIONS: Does it make sense that up-tempo, major mode music in marketing can help consumers follow through on their intentions to purchase more ethical and sustainable products? What’s your overall theory on the influence of music in driving purchases in marketing or on selling floors? Interactive Edge’s CEO, Zel Bianco Read more…
DISCUSSION QUESTIONS: Which business — snacks, cereal or plant-based food — benefits the most and least from Kellogg’s potential spinoffs? Is the divestiture of many mega-conglomerates healthy for the retail industry and do you see it continuing? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Kellogg will likely Read more…
DISCUSSION QUESTIONS: How have you been seeing inflationary pressures altering grocery shopping habits? How may grocery behavior be different from past similar inflationary periods? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Good quality private label will be the winners as well as Costco overall and their private Read more…
DISCUSSION QUESTIONS: Do findings like those in the Stor.ai survey change how retailers should look at their investments in, or competition from, ultra-fast grocery delivery? What factors do you see impacting the role that rapid delivery plays in the overall retail landscape and what shape will the service eventually take? Read more…
DISCUSSION QUESTIONS: Do you think inflation has played a role in recent store closures? How will continuing inflation affect grocers, particularly smaller ones, through the balance of 2022? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This is one of the main reasons major retailers are increasingly focused Read more…
DISCUSSION QUESTIONS: Do you expect consumers in Los Angeles to go for The Ice Cream Shop Robomarts? Do you see potential in store hailing services? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I can see this as an occasional treat but I doubt that this will replace Read more…
DISCUSSION QUESTIONS: Would the ending of legal abortions in some states and not others put companies in a position of having to establish different health policies based on the location of workers? How should retailer and consumer brand businesses best navigate the controversy surrounding the possible overturning of Roe V. Read more…
DISCUSSION QUESTIONS: Is it a good move for CPGs to reduce the amount of product in packages rather than raising prices at this point in time? How should CPGs respond in the face of criticism surrounding shrinkflation? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Not cool. I Read more…
DISCUSSION QUESTIONS: What do you think of L.L.Bean’s decision to hit pause on its social media posts for the month of May? Are campaigns such as Bean’s helpful in removing societal stigma around mental health issues? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I say kudos to Read more…