These days, it’s nearly impossible to walk out on the streets, even for a few minutes, without seeing a passerby talking or fidgeting on their mobile. Or maybe you’re guilty of being “one of these people” yourself. This emerging trend Read more…
New York, NY (May 10, 2014) – Interactive Edge is pleased to announce that it will be presenting a case study with Nestlé USA entitled, “How Nestlé USA is changing the way category, shopper insights and field sales collaborate with Read more…
As I stated in my comment on March 6 when we discussed “Target CIO resigns, chain to look outside for IT leadership”: “I believe what is needed is a national retail task force with some of the best and brightest Read more…
Consumer goods companies, particularly category management and shopper insights teams, deal with overwhelming amounts of data every day, ranging from the internally generated to retailer provided. With the CG industry becoming increasingly competitive, the ability to turn data into actionable Read more…
The topic of consumer insights was discussed at the IRI Summit and one company in particular is doing a great job of this – ConAgra. Under the leadership of Bob Nolan and his category and shopper insights team, studies and Read more…
This is a subject I have been screaming about for a number of years. Finally, it is subject that the industry is starting to recognize as a big problem. Business Intelligence and data mining have been around for some time, Read more…
New York, NY (March 15, 2014) – Interactive Edge, a leading provider of data analysis and presentation solutions, announced that the company President and CEO, Zel Bianco, has been selected as one of the finalists for the 2014 SmartCEO Voltage Read more…
Let’s face it. The Super Bowl is an event that the entire nation – and increasingly the world – comes together to watch. Just as they have for the Golden Globes and the Academy Awards, viewers expect the spots to Read more…
In today’s data-driven world, just about everyone is well-acquainted with the phrase business intelligence, but few understand its real meaning, or how to leverage its true potential. However, the failure to understand the value BI promises has largely arisen from Read more…
NEW YORK (September 16, 2013) – Interactive Edge, a leading provider of data analysis and presentation solutions, announced that it will be a sponsor of the Category Management Associations annual conference. This years Category Management Conference will focus on the Read more…