Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.
Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.
The market for digital advertising is growing, but reaching consumers is still difficult.
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Millennials demand value and convenience at a fair price … can CPGs deliver?
The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.
Retailers can’t afford to leave data unleveraged.
Demographic shifts will force retailers to think about marketing in new ways.
Purchase behavior is changing as shoppers grow more informed.