Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we Read more…
What advice would you have for marketers attempting to best leverage the data at their disposal? Interactive Edge’s CEO, Zel Bianco comments: I have been known to say “stop worrying about Big Data and use the data you have.” The Read more…
Which traditional IT functions should stay in-house vs outsourcing to the cloud? Interactive Edge’s CEO, Zel Bianco comments: It does make sense, however it is important to retain at least some of the IT folks who understand the legacy systems Read more…
Do you see demand for same-day delivery growing in more densely populated communities around the U.S.? Interactive Edge’s CEO, Zel Bianco comments: People in urban markets like NYC will always want convenience so the demand will be there. What would Read more…
Will customers let Walmart deliver in-fridge? Interactive Edge’s CEO, Zel Bianco comments: Maybe I’ve been watching too much Netflix, but no would be my answer. I do not want someone walking into my home no matter how convenient it might Read more…
Will centralized buying make Whole Foods a more formidable competitor? Interactive Edge’s CEO, Zel Bianco comments: Centralized buying does not seem to fit the theme of local sources including farmers, brewers, etc. Stopping the practice of brand reps in-store that Read more…
Is Walmart’s plan to give more hours to its permanent staff the right decision? Interactive Edge’s CEO, Zel Bianco comments: Christmas shopping is always stressful no matter where you shop. I am thankful to my wife who does 90 percent Read more…
LAS VEGAS (May 17, 2017) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, is co-presenting an educational session during the Category Management Association Annual Conference today at Cesar’s Palace Read more…
New York, NY – April 24, 2017 – Interactive Edge, an award winning data analysis and presentation reporting solutions firm serving the needs of the Consumer Packaged Goods (CPG) industry for over 20 years, is now a member of the Read more…
To remain competitive, it’s important to form partnerships with physical and online retailers.