How can retailers do more to reduce the amount of cardboard boxes and packaging that comes with online sales growth? Interactive Edge’s CEO, Zel Bianco comments: First, those among us who order online must be the ones that take charge Read more…
Do you think a Target acquisition would make sense for Amazon? Interactive Edge’s CEO, Zel Bianco comments: I think it does make sense, especially in light of yesterday’s discussion on Walmart targeting a higher demographic. Amazon with Target will deliver Read more…
Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will Read more…
What do you think drove the apparent healthy holiday gains this holiday season? Interactive Edge’s CEO, Zel Bianco comments: A few things were big factors this year. A long weekend allowed last-minute shoppers like me the opportunity to pick up Read more…
Do you see much consumer demand for mobile ordering for pickup or delivery from c-stores? Interactive Edge’s CEO, Zel Bianco comments: If it is working with Starbucks and Panera, why not 7-Eleven? So much of 7-Eleven store traffic is about Read more…
Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate Read more…
How should retailers adapt their traditional category management practices to the greater influence of online shopping as well as greater competition from the likes of limited-assortment and dollar stores? Interactive Edge’s CEO, Zel Bianco comments: I think Chris Petersen said Read more…
Do you think a merged CVS/Aetna organization could use data and analytics to improve health service and product recommendations and reduce medical costs? Interactive Edge’s CEO, Zel Bianco comments: As some would conclude, $77 billion has to be made back Read more…
Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the Read more…
Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial Read more…