What are the benefits and limitations to brand managers of the measurement model of brand coolness presented in the study? What advice would you have for brands concerned about losing their cool as they move from “niche cool” to “mass Read more…
Will the launch of the Staples Worklife platform, including the quarterly magazine, e-newsletter, digital community and live events, be essential to Staples’ success? What type of content would offer the most (and least) appeal to professional workers? Interactive Edge’s CEO, Read more…
What health advice would you give to retail entrepreneurs under constant pressure? Have you dealt with such pressures yourself during your career? If so, what did you learn from the experience? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
Will Amazon’s Prime Day 2019 further weaken some of its retail competitors? Do you think larger retailers such as Target, Walmart and Best Buy have benefitted or been hurt by past Prime Day events? Interactive Edge’s CEO, Zel Bianco comments, Read more…
Are the comparisons between GameStop and chains like Blockbuster justified? Do you see a path for GameStop to reinvent itself and participate in the digital economy? What lessons can GameStop take from past categories that have undergone digital disruption? Interactive Read more…
Would Barnes & Noble under the ownership of either Elliott or Readerlink be more likely to succeed than under current management? What changes would you expect new management to make at Barnes & Noble? Interactive Edge’s CEO, Zel Bianco comments, Read more…
How would you rate the pros and cons of DSD (direct store delivery) for vendors as well as for stores? Could DSD still work if modernized? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Unfortunately, the search Read more…
What do you think of the potential of Walmart’s InHome Delivery service? Do you see it giving Walmart an advantage over Amazon in their competition for the grocery home delivery market? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
Will seven-day residential delivery significantly raise the bar on same-day, next-day or other delivery expectations? What challenges will expanded delivery place on store operations and logistics? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Smart move as Read more…
Will owning advertising businesses become a major competitive advantage for large retailers such as Amazon, Target and Walmart? Comparatively, how appealing will grocers, dollar stores and retailers in other channels be to advertisers? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…