DISCUSSION QUESTIONS: Do you see more risks than benefits to Patagonia’s move to elevate its political messaging amid the election cycle? What factors should determine whether a brand can take a stand in an election? Interactive Edge’s CEO, Zel Bianco Read more…
DISCUSSION QUESTIONS: How may c-stores have to reposition themselves or tweak their offerings amid the pandemic, and possibly after? Should they concentrate investments and efforts more on their product mix or omnichannel upgrades? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…
DISCUSSION QUESTIONS: Does Walmart’s drone test signal that the timetable for making deliveries in this way is being substantially moved up? How do you see drones fitting in with various other forms of delivery using autonomous vehicles? Interactive Edge’s CEO, Read more…
DISCUSSION QUESTIONS: How would you prioritize developing an artificial intelligence strategy amid competing priorities in the current retailing environment? How do you think retail executives should set the tone for AI in their businesses? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…
DISCUSSION QUESTIONS: Will Red Wing Shoes’ #LaborDayOn initiative elevate the brand and its sales in the U.S.? Do you think Red Wing’s promotion will prompt other retailers to reevaluate how they approach Labor Day? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: How do you expect grocers to adjust their merchandising and marketing practices as money becomes tighter for large numbers of American households? What do you see as the mid- and long-term impacts of pandemic-related developments on the grocery sector? Read more…
DISCUSSION QUESTIONS: Has cloud migration become a necessity for retailers due to COVID-19? How has the pandemic altered priorities driving cloud technology investments? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : The ability to work collaboratively is Read more…
DISCUSSION QUESTIONS: Where do you land on the debate over whether retailers should develop their own software applications or use commercially available solutions? Should increased accessibility of commercial solutions recast the role of IT teams? Interactive Edge’s CEO, Zel Bianco Read more…
DISCUSSION QUESTIONS: What steps will be critical for REI to ensure the shift to remote working and multiple satellite campuses proves effective? Do you think the move will prove successful for REI and do you expect other retailers to take similar action? Read more…
DISCUSSION QUESTIONS: Would you generally encourage or discourage advertisers from showing people with masks in commercials? In what situations would showing masks prominently or subtly be relevant versus irrelevant? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Read more…