DISCUSSION QUESTIONS: Why do you think Americans have been turning to small CPG brands in greater numbers in recent years? Do you expect this to continue and how will it affect how mass merchandisers, supermarkets, warehouse clubs, convenience and dollar Read more…
DISCUSSION QUESTIONS: What do you think of the decision by Budweiser to skip the Super Bowl and reallocate advertising funds to COVID-19 vaccination communication efforts instead? How do you think commercials produced for this year’s game are likely to change, Read more…
DISCUSSION QUESTIONS: How likely are compensation offers like those from Dollar General and Trader Joe’s to raise COVID-19 vaccine compliance among workers? How should retailers manage employees who refuse to be immunized? Do you think the American Rescue Plan, if Read more…
DISCUSSION QUESTIONS: Does it make sense to offer refunds without requiring a return for certain items? How would you structure such a program to limit abuse? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This will work in Read more…
DISCUSSION QUESTIONS: Is Kroger’s online business benefiting from similar or unique factors compared to other traditional grocers? What advantages has Kroger created for itself relative to its competition? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I think Read more…
DISCUSSION QUESTIONS: Will an Open Storefront-like solution work for retailers dealing with the likely continuation of COVID-19 restrictions on shopping? Why do you think the Open Storefronts campaign has not caught on like Open Streets: Restaurants and what can be Read more…
DISCUSSION QUESTIONS: Do you see the COVID-19 pandemic helping to drive IT and marketing collaboration and transforming each department’s role? Has the pandemic added any new frictions that may hinder collaboration? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Do you think retail leaders today are more willing to practice their personal values than those in the past? What do you see as the most significant contributions that Tony Hsieh made to Zappos and the wider world Read more…
DISCUSSION QUESTIONS: Do you agree that one-stop shopping is the key to Target’s recent success and will it remain so after the threat from COVID-19 diminishes? Should more specialty retailers broaden their mix to try and compete with chains like Read more…
DISCUSSION QUESTIONS: What’s the likelihood that sales of CPG categories will continue to grow at elevated levels in the months ahead? How might the challenges for retailers supporting essential categories be the same and different compared to the early days Read more…