FOR IMMEDIATE RELEASE
NEW YORK, NY (May 29, 2013) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, today announced that Nestlé USA selected XP3 Suite to enable Nestlé account managers to provide more actionable insights to their retail partners across all classes of trade that are expected to improve collaboration and increase sales. This selection was made after a cross-functional team evaluated several solutions and is currently being implemented.
Interactive Edge’s XP3 Suite is used to develop data driven customer-facing presentations and reports that are customized and updated by field based account managers quickly and easily. Although customized reporting is standard for top tier retail customers, XP3 automation enables this same level of reporting for all accounts, allowing the Nestlé sales organization to focus on assisting their retail partners to meet the needs of their shoppers.
Nestlé’s extensive product lines span many different categories and our retail partners have come to expect a higher level of insights to drive growth not only with our brands, but more importantly with the strategies and plans that help grow their categories overall. Driving category growth is where our customers want us to focus as that is what meets the needs of the shopper, said Mark Nichta, Director, Sales Information Strategy. Using XP3 helps us to more effectively integrate category and shopper data, and quickly serve up insights from that data.
Nestlé recognizes that the XP3 platform allows them to more effectively provide insights that lead to better collaboration with their retail customers while also helping them deliver sales and category solutions for their ultimate customer – the shopper. We are committed to helping Nestlé collaborate with their trading partners and take advantage of market opportunities, said Zel Bianco, President/CEO of Interactive Edge.
EDITORS NOTE: Copies of this news release, as well as the company’s press kit, are available by e-mailing assistant@interactiveedge.com.
About Interactive Edge
Interactive Edge is an industry leader in data analysis and presentation software for Consumer Goods and related industries. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide sales, category management and other business users the ability to quickly, efficiently and effectively leverage virtually any data source to create, distribute and apply best practice analytics dynamically in PowerPoint and Excel.
Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – at many of the largest Consumer Goods companies in the world, including Anheuser-Busch, Dr. Pepper Snapple Group, Georgia-Pacific, Hormel Foods, Mars Chocolate, Newell- Rubbermaid, PepsiCo (Quaker/Tropicana/Gatorade) and Nestlé USA. These companies save time and money while driving ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights. Further information about the company is available at www.interactiveedge.com.
About Nestlé USA
Named one of The Worlds Most Admired Food Companies in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE to baking traditions with NESTLÉ TOLL HOUSE, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. Thats what Nestl. Good Food, Good Life is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland the worlds largest food company with a commitment to Nutrition, Health & Wellness with 2012 sales of $98 billion. For product news and information, visit nestléusa.com or Facebook.com/NestleUSA.
Interactive Edge is a trademark of Interactive Edge LLC. All other trademarks are the property of their respective owners.
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Contacts:
Zel Bianco
Interactive Edge LLC
646-429-1618
assistant@interactiveedge.com
Ron Margulis
RAM Communications
908-272-3930
ron@rampr.com