What kind of brick-and-mortar strategy, if any, makes the most sense for Google to support its hardware lineup? What lessons should Google take from pushes by Apple and Amazon into physical retail?
Interactive Edge’s CEO, Zel Bianco comments:
This will continue to confirm the strategy that in most cases, you need a physical retail location in order to provide a total customer experience. Those running from maintaining a physical location should take a little comfort in this trend.
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