DISCUSSION QUESTIONS: What do you think of the decision by Budweiser to skip the Super Bowl and reallocate advertising funds to COVID-19 vaccination communication efforts instead? How do you think commercials produced for this year’s game are likely to change, if at all, from those that appeared during previous broadcasts? Read more…
DISCUSSION QUESTIONS: How likely are compensation offers like those from Dollar General and Trader Joe’s to raise COVID-19 vaccine compliance among workers? How should retailers manage employees who refuse to be immunized? Do you think the American Rescue Plan, if enacted as proposed, will prove a boost for the retailing Read more…
DISCUSSION QUESTIONS: Does it make sense to offer refunds without requiring a return for certain items? How would you structure such a program to limit abuse? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This will work in most cases, but will require a close watch on those Read more…
DISCUSSION QUESTIONS: Is Kroger’s online business benefiting from similar or unique factors compared to other traditional grocers? What advantages has Kroger created for itself relative to its competition? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I think Kroger’s success is partially based on their ability to deliver Read more…
DISCUSSION QUESTIONS: Will an Open Storefront-like solution work for retailers dealing with the likely continuation of COVID-19 restrictions on shopping? Why do you think the Open Storefronts campaign has not caught on like Open Streets: Restaurants and what can be done to address that? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: Do you see the COVID-19 pandemic helping to drive IT and marketing collaboration and transforming each department’s role? Has the pandemic added any new frictions that may hinder collaboration? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It is critical that marketing and IT work together Read more…
DISCUSSION QUESTIONS: As retailers and brands open more localized, community-driven stores, how will they scale the experiences to the rest of their store fleets? What is the right mix of store formats and sizes retailers should adopt? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Although it may Read more…
DISCUSSION QUESTIONS: Do you see machine learning or other technologies helping competitors, large and small, catch up to Amazon in logistics and last-mile delivery? What do you think of Deliverr’s solution? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I hope it works. This will be a Read more…
DISCUSSION QUESTIONS: Do you think anticompetitive behavior in the technology sector is having negative effects on retailers and consumer brands? Is current governmental oversight and regulation capable of policing anticompetitive behavior in the technology sector? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : When even the largest tech Read more…
DISCUSSION QUESTIONS: What do you think of H-E-B’s move to distribute $100 bills to all employees for being recognized as the top U.S. grocer? Should surprise recognition play a bigger role in supporting employee morale and retention? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Although it Read more…