How would you modernize Santa? Does the stir created around Fashion Santa and Hipster Santa speak to an opportunity for retailers and brands to experiment with the fictional character in campaigns? Interactive Edge’s CEO, Zel Bianco comments: This may work in pockets on the East and West Coasts, but tweaking Read more…
Which last-minute holiday options resonate most with holiday procrastinators? How will the intensified battle to make last-minute ordering more convenient affect shopper behavior this holiday season? Interactive Edge’s CEO, Zel Bianco comments: I must admit that I am one of those last-minute shoppers, so for me, all of those options Read more…
Is using sales-based hurdle rates still the best way to determine which items should get space on food, drug and mass merchant store shelves? Are there exceptions that should apply? Interactive Edge’s CEO, Zel Bianco comments: For many of the categories mentioned in the article; private label, organic, etc., this Read more…
What do you think of the upside potential for Amazon to open smaller Go stores in office buildings, airports and markets outside the U.S.? Do any of these stand out to you as being substantially greater opportunities? Interactive Edge’s CEO, Zel Bianco comments: I had commented a few months back Read more…
Is Loup Ventures’ Gene Munster on-point about Target’s potential value to Amazon? Do you see Target’s board being receptive following the progress it has made in recent years? Interactive Edge’s CEO, Zel Bianco comments: Target has more to offer Amazon at this point. If the stock price continues to trend Read more…
What common practices on selling floors lead associates towards hypnotic-like states? What suggestions would you add for keeping the job fresh for store associates? Interactive Edge’s CEO, Zel Bianco comments: I would engage store associates to learn about aspects of retail they may not even be aware of. Things like Read more…
In your experience are Millennials a particularly brand-loyal generation? What do you see as the keys for retailers seeking to attract and retain Millennial customers? Interactive Edge’s CEO, Zel Bianco comments: As stated, service and quality of product and, yes, price — especially for those that are now parents. Prior Read more…
Do you see IKEA’s shift to smaller, city-center stores and heightened focus on online delivery as smart moves? What should the company retain from the traditional IKEA business model? Interactive Edge’s CEO, Zel Bianco comments: Getting closer to where the typical consumer of IKEA products live makes sense. Having rooms Read more…
What can CVS do to differentiate its health services concept from Walgreens’ new concept and vice versa? Do you think CVS would be better served separating its new health services concept into a distinct format while operating its drugstore format separately? Interactive Edge’s CEO, Zel Bianco comments: If CVS could Read more…
How will Gen Z workers be different from Millennials as they reach retail selling floors and corporate offices? What adjustments may management have to make to connect with and motivate this generation as employees? Interactive Edge’s CEO, Zel Bianco comments: The most critical factor will be their social skills, especially Read more…