What do you see as the primary factors influencing people who choose to eat organic vs. conventionally produced foods? Will the publicity around this new research study add to the momentum of organic food sales in the U.S.? Interactive Edge’s CEO, Zel Bianco comments: It is only a matter of Read more…
Will Hershey’s roving insights trailer result in more effective category management execution at the retailers it visits? What do you see as the pros and cons to the MCIC project for Hershey? Interactive Edge’s CEO, Zel Bianco comments: Agree with many of the comments but you will never please everyone Read more…
How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”? Interactive Edge’s CEO, Zel Bianco comments: Ad agencies have seen their reason for being questioned in the face of advertising Read more…
What will the new five-year cloud computing and AI deal between Microsoft and Walmart mean for the retailer and the companies that compete with it? Do you see the deal giving either companies an edge going forward over Amazon? Does the timing of the announcement today have anything to do Read more…
Do you think a Target acquisition would make sense for Amazon? Interactive Edge’s CEO, Zel Bianco comments: I think it does make sense, especially in light of yesterday’s discussion on Walmart targeting a higher demographic. Amazon with Target will deliver that goal much more effectively than Walmart can, at least Read more…