Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate business behavior that you should never talk about politics or Read more…
Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Millennials demand value and convenience at a fair price … can CPGs deliver?
Purchase behavior is changing as shoppers grow more informed.
How can retailers come across as more authentic in the eyes of consumers?
Focusing on a few core groups of customers will help your business boost sales and expand its reach to more potential customers.