DISCUSSION QUESTIONS: How did this year’s Super Bowl commercials stack up against previous years? Which of the current Super Bowl commercials stood out most to you? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I was somewhat disappointed that there was no standout commercial. They all lacked a Read more…
DISCUSSION QUESTIONS: What payback should and shouldn’t marketers expect from Super Bowl ads? How should success be measured? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Marketers use their Super Bowl commercials to gain awareness, make a splash and create buzz. Smart marketers start the process before the Read more…
DISCUSSION QUESTIONS: Will Amazon Go convenience stores be successful in suburban locations? What products and services will Amazon need to offer to compete against other c-store operators in those areas? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: We go to convenience stores because they are generally quick. Read more…
DISCUSSION QUESTIONS: Is the turnover of skilled workers at Amazon described in recent reports in line with or below what is seen in other large companies? What would you advise Amazon or a company in a similar situation to do? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Read more…
DISCUSSION QUESTIONS: What do you see as the main obstacles to autonomous vehicles being used for grocery delivery? How significant is the safety issue and do measures such as airbags address those concerns? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Like Ian’s comments, I hit a Ferrari Read more…
DISCUSSION QUESTIONS: Does customer loyalty work differently in grocery than in other retail channels? Is relationship building easier for grocers due to more frequent shopper visits? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Yes it does, as we go shopping for groceries much more often than shopping Read more…
DISCUSSION QUESTIONS: Has the supply chain crisis exposed the underlying risks of just-in-time inventory management? Should just-in-time approaches at retail be retired, adjusted or brought back once the supply chain bottlenecks are resolved? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: The option to keep additional supply for Read more…
DISCUSSION QUESTIONS: Do you think that QR code-based menu and payment solutions, and pay-at-table technology, are what customers are looking for from restaurants? What do you see as the most purposeful technology being used by restaurants at this point in time? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Do customers care who handles their purchases, customer service questions or returns? Can retailers maintain seamless customer experiences via separate physical and digital operations? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Unfortunately retailers, or restaurants for that matter, are generally on the losing side when Read more…
DISCUSSION QUESTIONS: Are you or your team planning on attending, exhibiting or speaking at trade shows in the coming months? If so, what precautions are you taking and do you have any recommendations for or requests from trade show organizers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Read more…