What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that Read more…
What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are Read more…
Should retailers be aggressive or patient at this point in investing in enabling retail workers with AI? What’s causing the apparent slow pace of investment? What’s your overall advice to retailers around applying AI to their workforce and work processes? Interactive Edge’s CEO, Zel Bianco comments: They have two choices; Read more…
Will Amazon Go be a hit with shoppers? Do you expect Amazon to expand the store concept? Will it bring the technology to Whole Foods, as well? Interactive Edge’s CEO, Zel Bianco comments: I think it will be a hit with shoppers as long as the bill matches what they Read more…
What advice would you have for retailers looking to create a culture of change? What hurdles do retailers face when encouraging associates to embrace many of the new or soon-to-arrive digital tools? Interactive Edge’s CEO, Zel Bianco comments: Most companies are indeed risk averse or change averse so the challenge Read more…
Do you think Kohl’s is on the right path with its plan to lease space within its stores to grocery and/or convenience store partners? What do you see as the challenges with such an arrangement? Are there companies that you think would make ideal partners for Kohl’s? Interactive Edge’s CEO, Read more…
How will Whole Foods’ new program requiring vendors to help pay for shelf space, displays and in-store sampling affect its business? What will it mean for rivals and for its vendor relationships? Interactive Edge’s CEO, Zel Bianco comments: This is so not what Whole Foods should stand for. It seems Read more…
Should retailers be considering concepts and real estate investments that will build them into the fabric of the new walkable suburb? Interactive Edge’s CEO, Zel Bianco comments: Yes, they should be. My son and daughter-in-law just bought into an area like this in the Washington D.C. suburbs to get have Read more…
How can retailers do more to reduce the amount of cardboard boxes and packaging that comes with online sales growth? Interactive Edge’s CEO, Zel Bianco comments: First, those among us who order online must be the ones that take charge of this. It cannot be the responsibility of the shipper Read more…
Do you think a Target acquisition would make sense for Amazon? Interactive Edge’s CEO, Zel Bianco comments: I think it does make sense, especially in light of yesterday’s discussion on Walmart targeting a higher demographic. Amazon with Target will deliver that goal much more effectively than Walmart can, at least Read more…