Category Management Solutions
Adidas drops the other shoe on Ye
DISCUSSION QUESTIONS: Will the Adidas brand be negatively affected by what some saw as a a slow response to Ye’s antisemitic comments? Have Mr. West’s words doomed the Yeezy brand going forward? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Adidas should have been quicker out of the Read more…