DISCUSSION QUESTIONS: What challenges have sudden behavior changes caused by COVID-19 put on leveraging shopper data? Can marketers correct accordingly? Do you see long-term implications? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : It has absolutely rendered the process more challenging but not impossible. There are many Read more…
DISCUSSION QUESTIONS: Do you think that a large percentage of consumers will have their purchasing behavior shaped for the long-term as a result of living through the COVID-19 pandemic? What do you expect to be the effect on retailers and brands? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Do you expect other athletic wear and athleisure brands to expand their efforts in the at-home fitness technology market following Lululemon’s acquisition of Mirror? What rivals to Lululemon and Mirror do you see being most affected by this deal? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Will most of the hardware sales previously done through Microsoft’s stores now likely go to its online platforms or to other retailers? Do you see more pros or cons for Microsoft in making this move? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : My only Read more…
DISCUSSION QUESTIONS: Do retailers need to establish a chief health officer role or retain health experts to guide reopenings and prepare for future outbreaks? Where in particular do you see the need for health advice? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Should there be someone Read more…
DISCUSSION QUESTIONS: What is your take on the significance of the Walmart/Shopify deal? What will it mean for Amazon and others such as Target that also have online marketplaces? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Never underestimate Walmart! They have a specific goal in mind Read more…
DISCUSSION QUESTIONS: How do you expect retailers to address coronavirus-related delivery surcharges being placed on them by UPS and FedEx? Do you think American consumers will accept higher product prices or delivery fees for online orders considering the circumstances? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Read more…
DISCUSSION QUESTIONS: What is your view on how retailers and brands have reacted to nationwide protests following the death of George Floyd? What should stores do in response to looting situations? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : The mayor of Atlanta said it best when Read more…
DISCUSSION QUESTIONS: In what ways, if any, have you seen consumers change how they use retail therapy since the outbreak of the novel coronavirus? Do you expect the practice of buying things to feel better to increase, decrease or remain the same over the next six months? Interactive Edge’s CEO, Read more…
DISCUSSION QUESTIONS: Will bookstores in the U.S. experience renewed interest when they reopen, similar to what happened in the New Zealand market, and for the same reasons? What should bookstores do to prepare and make themselves more successful in the post-COVID-19 world? Interactive Edge’s CEO, Zel Bianco comments, featured on Read more…