Build vs. buy: Is that still a question in retail IT?

DISCUSSION QUESTIONS: Where do you land on the debate over whether retailers should develop their own software applications or use commercially available solutions? Should increased accessibility of commercial solutions recast the role of IT teams? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Retailers have enough issues Read more…

Should marketers keep masks out of commercials?

DISCUSSION QUESTIONS: Would you generally encourage or discourage advertisers from showing people with masks in commercials? In what situations would showing masks prominently or subtly be relevant versus irrelevant? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Given how some people are treating grocery workers, it is Read more…

What can you learn about ecommerce sales driving on the NJ Turnpike?

DISCUSSION QUESTIONS: Which retailers do you think have made the most significant gains based on their ecommerce performance going back to March? What stands out to you about their operational performance? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Our son, daughter-in-law and granddaughter live in Northern Read more…

Why does it take a crisis for retailers to get innovative?

DISCUSSION QUESTIONS: What lessons does the COVID-19 crisis offer about the barriers retail management teams often encounter to innovation and experimentation? What’s the likelihood that legacy retailers will more readily embrace digitally-first approaches as the crisis lifts? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : When it’s Read more…

Struggling retailers lay off workers and pay millions in executive bonuses

DISCUSSION QUESTIONS: How does the payout of large financial bonuses to top executives at struggling and bankrupt retailers affect the morale and performance of employees within those organizations? Do you think corporate America, specifically the retail industry, needs to rethink how employees from the frontline to the c-suite are compensated Read more…