DISCUSSION QUESTIONS: What are some obvious and less obvious factors in the success of Kirkland Signature? What can other retailers learn or replicate from Costco’s approach to Kirkland?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Why has Kirkland Signature been so successful?
Private label does not need to mean dull and boring all white packaging and product of questionable quality. Quality products like those from Kirkland are just as good as national brands and for the most part less expensive. The jars of mixed nuts and frozen berries from Kirkland are excellent examples of this, to name just a few.
Given that so many families are struggling with the crazy high prices of almost everything they need today, it’s no wonder that Costco and the Kirkland brand continue to grow.
Read the entire article at Retail Wire: