Is it the responsibility of retailers to address gaps in society’s well being? Do you think that doing good correlates with doing well in business?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
It is everyone’s responsibility. CPGs, retailers, and consumers must and should pitch in and help in areas that give back to the community or to communities that have been hit hard by natural disasters, etc. Yes, the government is ultimately responsible, but who are we as a society if we see the pain and just shrug it off and say, “not my job”? Doing things that help to build a better society, whether by Home Depot helping hurricane victims to rebuild, or Nestlé Waters handing out water is a good thing and should be recognized and rewarded.
Read the entire article from RetailWire: