DISCUSSION QUESTIONS: How did this year’s Super Bowl commercials stack up against previous years? Which of the current Super Bowl commercials stood out most to you?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
The commercial that won the Super Bowl was…
I was somewhat disappointed that there was no standout commercial. They all lacked a personal touch and not one of them gave me the warm and fuzzy feeling you would expect from the major advertisers.
It is a shame that advertisers feel so compelled to use celebrities that I found myself watching to see if any of them chose not use a celebrity. I believe there were only a few that did not.
Read the entire article at Retail Wire: