DISCUSSION QUESTIONS: In what ways, if any, have you seen consumers change how they use retail therapy since the outbreak of the novel coronavirus? Do you expect the practice of buying things to feel better to increase, decrease or remain the same over the next six months?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
We are not going out to restaurants, bars, music or theater events, which in NYC can be quite expensive. That we are treating ourselves with very good ingredients to make delicious meals, making some good cocktails and spending time with our loved ones, at least via FaceTime or Zoom, is not a bad thing to make us feel more comfortable and less lonely. Buying clothes for our granddaughter who we have not been able to see in person in months also makes us feel better!
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