DISCUSSION QUESTIONS: Do you see more pros than cons in local bookstores calling out Amazon’s impact on their business? What do you think of the messaging and overall approach of the #BoxedOut campaign?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
I am feeling a little like Amazon is taking over our lives, so being more aware of how independent retailers feel is not a bad thing. We do want there to be competition and if we all shrug our shoulders and say Amazon is too big to compete with, then we are done.
Read the entire article from RetailWire:
https://retailwire.com/discussion/should-local-book-stores-be-taking-on-amazon/#comment-169837