DISCUSSION QUESTIONS: How do you expect grocers to adjust their merchandising and marketing practices as money becomes tighter for large numbers of American households? What do you see as the mid- and long-term impacts of pandemic-related developments on the grocery sector?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
It will still be months before most families will feel comfortable going out to eat. In some areas it is just not practical or safe, even at outdoor tables, NYC is a case in point. Yes you can have outdoor tables on the sidewalk, but if people walking by are 1.) Not wearing masks or 2.) Do not have even three feet between those walking by and those eating, let alone six feet, then how is that considered safe or smart? Grocers can take this opportunity to start to promote more on certain staple items that drive traffic and also to aggressively merchandise meal solutions that can be promoted between categories for those CPGs that have complementary categories as well as with other CPG companies that have categories that are a good fit for meal solutions.
Read the entire article from RetailWire: