DISCUSSION QUESTIONS: Do you think that a large percentage of consumers will have their purchasing behavior shaped for the long-term as a result of living through the COVID-19 pandemic? What do you expect to be the effect on retailers and brands?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Yes and no. It depends on the category. Many will continue to have groceries delivered until they get a few orders that are not up to their expectations — the produce was lousy or the chicken was not what they expected, etc. Some will want to choose exactly what they want. Apparel may also be a category that many will be happy to continue to order if they are among those that have either been pleased with their experience during Covid. Others may be eager to return to how they shopped before, especially as they may have become frustrated with returns. The truth is that it remains to be seen.
Read the entire article from RetailWire: