DISCUSSION QUESTIONS: Is Five Below’s “eight worlds” merchandising approach the key to its success? What do you think of Five Below’s goal to triple its store base by 2030?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
My concern with the Five Below concept is that kids today are incredibly sophisticated and the low quality of most of their merchandise will have them yelling foul well before their teens.
Five Below’s merchandising ‘worlds’ make it ‘resilient’ during tough times