DISCUSSION QUESTIONS: What payback should and shouldn’t marketers expect from Super Bowl ads? How should success be measured?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Categories: Category Management Solutions
Marketers use their Super Bowl commercials to gain awareness, make a splash and create buzz. Smart marketers start the process before the big day in social media, and then again after the game for a week or two to achieve the maximum exposure. Is it worth it? Many still use the original Macintosh commercial as the benchmark which is unrealistic.
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