Do you predict that return rates will continue to climb in the years ahead? Is a high return rate the inevitable cost of doing business online — and worth it? What solutions best mitigate the inherent costs?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Yes, return rates are out of control and will get worse unless the industry makes it a little more painful for the consumer which many will shy away from doing. There will always be a market for goods that are returned and then resold at a fraction of the original cost, but those add up to bad business when you consider the amount of money lost. Perhaps the consumer needs to be reminded of the fact that 5 billion pounds of returns end up as waste in landfills each and every year. Like the reminders in hotel bathrooms to reuse your towels, maybe it will prompt consumers to think about this in unselfish terms.
Read the entire article from RetailWire: