As I stated in my comment on March 6 when we discussed “Target CIO resigns, chain to look outside for IT leadership”: “I believe what is needed is a national retail task force with some of the best and brightest minds in internet security to come together to implement strategies Read more…
Consumer goods companies, particularly category management and shopper insights teams, deal with overwhelming amounts of data every day, ranging from the internally generated to retailer provided. With the CG industry becoming increasingly competitive, the ability to turn data into actionable insights is now a basic requirement to stay in the Read more…
The topic of consumer insights was discussed at the IRI Summit and one company in particular is doing a great job of this – ConAgra. Under the leadership of Bob Nolan and his category and shopper insights team, studies and analyzes the whole category or occasion. They did a great Read more…
This is a subject I have been screaming about for a number of years. Finally, it is subject that the industry is starting to recognize as a big problem. Business Intelligence and data mining have been around for some time, but the issue has always been that the biggest, most Read more…
New York, NY (March 15, 2014) – Interactive Edge, a leading provider of data analysis and presentation solutions, announced that the company President and CEO, Zel Bianco, has been selected as one of the finalists for the 2014 SmartCEO Voltage Awards. The Voltage Awards program recognizes the accomplishments of Greater Read more…
Let’s face it. The Super Bowl is an event that the entire nation – and increasingly the world – comes together to watch. Just as they have for the Golden Globes and the Academy Awards, viewers expect the spots to be the very best of the year. Whether they create Read more…
In today’s data-driven world, just about everyone is well-acquainted with the phrase business intelligence, but few understand its real meaning, or how to leverage its true potential. However, the failure to understand the value BI promises has largely arisen from the fact that business intelligence encompasses not one, but the Read more…
NEW YORK (September 16, 2013) – Interactive Edge, a leading provider of data analysis and presentation solutions, announced that it will be a sponsor of the Category Management Associations annual conference. This years Category Management Conference will focus on the integration of shopper insights into Category Management. The conference, held Read more…
Retailer/manufacturer collaboration is essential. As consumer preferences are changing at a rapid rate, and organizations are dealing with more data than ever before, it is difficult to maintain shopping preferences that have long held true in previous environments. Lifestyles today are as varied as the neighborhoods we live in. And Read more…
Graham Dorrington, a 25-year commercial capability manager, believes being a category leader is more important now than ever. How, as a manufacturer, can you boost your competitive advantage? Putting yourself in the retailers shoes. As it is becoming more and more difficult to influence retailers and their strategies, retailers must Read more…