In a recent article on Retailwire, there was heavy discussion on whether advertisers should stop sponsoring the NFL. With NFL players being closely examined these days due to some incidents of domestic abuse being reported, more and more advertisers seem to be wary of whether they should continue to support Read more…
Whole Foods has a lower price point than D’Agostino, Fresh Direct, Food Emporium and Gristedes in the Big Apple. Seem absurd? Perhaps, if you’re used to the Whole Foods = Whole Paycheck image. However, if you’re a Manhattanite like us, you can most likely relate. Cheaper isn’t always better, of Read more…
Can you imagine having your delivery package dropped off by a drone? Yes, you read that right. This may be what the future has in store for us. There may be many people disagreeing to this idea as is addressed in the Retailwire article, with some foreseeable problems being safety Read more…
With Walmart joining the acquisition war of Family Dollar, many people have been expressing their opinions of the matter; while some people consider this a good move on Walmart’s part, most people seem to be entirely against this decision. Interactive Edge’s CEO, Zel Bianco, is one of the many in Read more…
TORONTO–(BUSINESS WIRE)–Solgenia and New York Based Interactive Edge LLC (IE) have signed a key development partnership agreement to use mutual solution capabilities and offer extended functionality for Microsoft Office & Big Data analytics users. Under the joint partnership agreement, Solgenia and Interactive Edge will use their existing solution suites in Read more…
Have you noticed the decline in socialization in American culture? A recent article from Retailwire confirmed the fact that it is now more common for Americans to be having meals alone. According to research conducted by the NPD Group: 60% of Americans eat breakfast alone 55% eat lunch alone 32% Read more…
In a recent article on Retailwire, the topic of social media was discussed in-depth. With the emerging popularity of social media, many companies have been putting great effort into these mediums with high hopes that it would pay off. However, unfortunately, measuring its success isn’t as black and white as Read more…
On the Horizon As Director of Sales Information Strategy, Mark Nichta is currently rolling out a big project to deliver category insights, updates and sales presentations to Nestlé’s field teams via Interactive Edge’s XP3 solution. In the past, custom presentations were created for major accounts, but not for all accounts. Read more…
These days, it’s nearly impossible to walk out on the streets, even for a few minutes, without seeing a passerby talking or fidgeting on their mobile. Or maybe you’re guilty of being “one of these people” yourself. This emerging trend has led many to believe that desktops are dead, but Read more…
New York, NY (May 10, 2014) – Interactive Edge is pleased to announce that it will be presenting a case study with Nestlé USA entitled, “How Nestlé USA is changing the way category, shopper insights and field sales collaborate with their retail customers.” The Category Management Association every month holds Read more…