How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”? Interactive Edge’s CEO, Zel Bianco comments: Ad agencies have seen their reason for being questioned in the face of advertising Read more…
What kind of brick-and-mortar strategy, if any, makes the most sense for Google to support its hardware lineup? What lessons should Google take from pushes by Apple and Amazon into physical retail? Interactive Edge’s CEO, Zel Bianco comments: This will continue to confirm the strategy that in most cases, you Read more…
Are the Gallup poll findings in line with your view of the online grocery market? What will it take for a larger percentage of Americans to make the switch from shopping in stores to ordering groceries online? Interactive Edge’s CEO, Zel Bianco comments: Let’s face it folks. Online shopping for Read more…
How would you rate the growth potential for the Hy-Vee HealthMarket concept and Hy-Vee’s partnership with Orangetheory? Do you see more grocers or other types of retailers doing something similar? Interactive Edge’s CEO, Zel Bianco comments: It makes total sense to those that are really trying to integrate their fitness Read more…
Does Eckhaus Latta: Possessed represent art or retail in your mind? What do art and retail have in common? Would retail experiences benefit from greater collaboration with the art community? Interactive Edge’s CEO Zel Bianco comments: It’s all about display. When consumer products are displayed in a way that is Read more…
How can retailers such as Walmart make grocery home delivery profitable? Do you see any retailer and/or service as the likely winner of the grocery home delivery competition? Interactive Edge’s CEO, Zel Bianco comments: It’s a tough problem that will take considerable trial and error to get right. It may Read more…
Is there much vendors can do about restrictive payment policies from large chains? Do you see the benefits from such lengthy terms outweighing the risks for Kroger? Interactive Edge’s CEO, Zel Bianco comments: This is indeed a slippery slope. Retailers beat up manufacturers, manufacturers beat up suppliers of ingredients as Read more…
Do you see in-box and on-box advertising as viable means for retailers to offset the cost of home delivery? Will it produce the types of results that advertisers expect? Interactive Edge’s CEO, Zel Bianco comments: Why not? Ads on buses, ads in the bins going through security at the airport, Read more…
What will the new five-year cloud computing and AI deal between Microsoft and Walmart mean for the retailer and the companies that compete with it? Do you see the deal giving either companies an edge going forward over Amazon? Does the timing of the announcement today have anything to do Read more…
Do you expect that Prime member savings at Whole Foods will lead to a substantial increase in the number of people who shop at the grocery chain over the next five years? What impediments, if any, do you see in the way of Whole Foods converting large numbers of Prime Read more…