DISCUSSION QUESTIONS: Are the digital doors used by Walgreens a solution in search of a problem, as critics suggest, or is it a valuable tool for shoppers, stores and consumer brands? Which stakeholder group — consumers, retailers or brands — derives the most benefit from the technology? Interactive Edge’s CEO, Read more…
DISCUSSION QUESTIONS: What criteria do you think grocers and other retailers should use to determine whether to build, buy or partner to implement new technology solutions? Do you find that retailers generally make the right decisions on how to proceed when deploying new technologies? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: What do you make of Walmart’s decision to offer free Walmart+ memberships to its store, distribution and fulfillment center employees? Do you expect other retailers to do the same with their subscription plans or will they take an approach similar to Amazon? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: What do you think of Barnes & Noble’s move to market and merchandise books that are facing or have faced censorship? Do you see the appeal offsetting any political backlash? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Barnes & Noble should be loudly applauded for Read more…
DISCUSSION QUESTIONS: What are some obvious and less obvious factors in the success of Kirkland Signature? What can other retailers learn or replicate from Costco’s approach to Kirkland? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Private label does not need to mean dull and boring all white Read more…
DISCUSSION QUESTIONS: How did this year’s Super Bowl commercials stack up against previous years? Which of the current Super Bowl commercials stood out most to you? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I was somewhat disappointed that there was no standout commercial. They all lacked a Read more…
DISCUSSION QUESTIONS: What payback should and shouldn’t marketers expect from Super Bowl ads? How should success be measured? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Marketers use their Super Bowl commercials to gain awareness, make a splash and create buzz. Smart marketers start the process before the Read more…
DISCUSSION QUESTIONS: Will Amazon Go convenience stores be successful in suburban locations? What products and services will Amazon need to offer to compete against other c-store operators in those areas? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: We go to convenience stores because they are generally quick. Read more…
DISCUSSION QUESTIONS: Is the turnover of skilled workers at Amazon described in recent reports in line with or below what is seen in other large companies? What would you advise Amazon or a company in a similar situation to do? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Read more…
DISCUSSION QUESTIONS: What do you see as the main obstacles to autonomous vehicles being used for grocery delivery? How significant is the safety issue and do measures such as airbags address those concerns? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Like Ian’s comments, I hit a Ferrari Read more…