DISCUSSION QUESTIONS: Will an Open Storefront-like solution work for retailers dealing with the likely continuation of COVID-19 restrictions on shopping? Why do you think the Open Storefronts campaign has not caught on like Open Streets: Restaurants and what can be done to address that? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: Do you see the COVID-19 pandemic helping to drive IT and marketing collaboration and transforming each department’s role? Has the pandemic added any new frictions that may hinder collaboration? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It is critical that marketing and IT work together Read more…
DISCUSSION QUESTIONS: Do you think retail leaders today are more willing to practice their personal values than those in the past? What do you see as the most significant contributions that Tony Hsieh made to Zappos and the wider world of retail business management? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: Do you agree that one-stop shopping is the key to Target’s recent success and will it remain so after the threat from COVID-19 diminishes? Should more specialty retailers broaden their mix to try and compete with chains like Target or would that, in most cases, be a mistake? Read more…
DISCUSSION QUESTIONS: What’s the likelihood that sales of CPG categories will continue to grow at elevated levels in the months ahead? How might the challenges for retailers supporting essential categories be the same and different compared to the early days of the pandemic? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…
DISCUSSION QUESTIONS: Do you expect that Amazon customers will be more willing to give the e-tailer access to their garages than their homes or car trunks? What benefits and pitfalls do you see to in-garage delivery vs. other options? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Read more…
DISCUSSION QUESTIONS: Are retailers and their technology partners getting close to making self-driving delivery services a reality on a widespread basis? What do you see as the biggest hurdles still to be overcome and what are the opportunities associated with this form of delivery? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: What do you see as the potential benefits and drawbacks for retail from a Biden administration? What challenges will businesses pose for the administration’s agenda in the years ahead? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Joe Biden was and will always be asking Read more…
DISCUSSION QUESTIONS: Do you see a bigger opportunity for food brands and grocers to tap into the nostalgia trend? Will nostalgia-based marketing land among the trends receiving a boost after the pandemic is over? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I think that much of Read more…
DISCUSSION QUESTIONS: Is finding nutrition and other information about food items still much easier in-store than online? Do you see challenges accessing online content as more of a learning curve for shoppers or will it require an overhaul of many grocery websites? Interactive Edge’s CEO, Zel Bianco comments, featured on Read more…