Market Research
As Shoppers Grow Informed, Marketing Techniques Must Change
Purchase behavior is changing as shoppers grow more informed.
Field Sales
Create ‘Frictionless’ Shoppable Moments With Customer Data
Retailers can use information about shoppers to tailor location-based notifications.
Data Analysis
Get the Most Out of Your Data By Finding Hidden Correlations
Retailers have the capacity to collect data like never before. But what if they don’t know what they have?
Retail
Scale Your Data Collection, Along With Your Business
Ambitious entrepreneurs want to scale up their operations.
Market Research
How to Be More Authentic
How can retailers come across as more authentic in the eyes of consumers?
Shopper Marketing
Whether Print or Digital, Coupons Remain Popular
Young shoppers are just as likely to seek out coupons, if not more so.
Market Research
How Do I Find My Target Demographic?
Focusing on a few core groups of customers will help your business boost sales and expand its reach to more potential customers.
Category Management Solutions
Using Price Segmentation For Profit
How can retailers use price segmentation to increase profits?
Brand Marketing
Using Advertising Data Against the Competition
The rise of the Internet as a viable marketing tool has given business owners new ways to collect this information, and use it to create better ad campaigns.
Retail
Using data to determine business growth drivers
Which categories are driving performance in your retail businesses?